NOW_THEN is an eco-luxe swim and oceanwear label ethically made for women with an eye on the future.
We combine sustainable high-end materials with artisanal making to create timeless garments to be enjoyed beyond a season.
The NOW_THEN collection is an ode to the long-awaited days spent in the sun,the freedom of breathing the ocean in and the warm tones array of celebrating every sunset.
Discover the new swimsuits and bikinis with a minimalist and flattering cut,ethically made of sustainable fabrics and seamless construction for a second skin feelthat will caress your beach days.
“Swim and surf wear with a difference”
“NOW_THEN eco-friendly line is fitted around the idea that both consumers and industry insiders need to change their ways.”
“Making the search for the perfect,
simple swimsuit that much easier”
