Sustainable swimwear. NOW_THEN is an swimwear and oceanwear label ethically made for women with an eye on the future.
Sustainable swimwear. NOW_THEN is an swimwear and oceanwear label ethically made for women with an eye on the future.

NOW_THEN is an eco-luxe swim and oceanwear label ethically made for women with an eye on the future.

We combine sustainable high-end materials with artisanal making to create timeless garments to be enjoyed beyond a season.

Sustainable swimwear. NOW_THEN is an swimwear and oceanwear label ethically made for women with an eye on the future.

NOW_THEN swimwear is thoughtfully designed with body-conscious cuts and seamless finish for a perfect fit and second-skin feel.

Our women’s swim line is handmade in Spain at a small scale, with the attention to detail and the slow pace that well made garments deserve.

ARI bikini top + ENTALULA bottom in KELP by NOW_THEN, eco swimwear made from recycled plastic, handmade, ECONYL, swimwear for women, sustainable swimwear for surfing.
Sustainable Swimwear, recycled Econyl fabric, handmade in Spain. Aridane swimsuit in foam, by NOW_THEN
Neoprene bikini, petroleum-free surf ecoprene. Margo bikini in Neoprene bikini, petroleum-free surf ecoprene. Margo bikini, by NOW_THEN, sustainable swimwear.Neoprene bikini, petroleum-free surf ecoprene. Margo bikini, by NOW_THEN, sustainable swimwear.Neoprene bikini, petroleum-free surf ecoprene. Margo bikini, by NOW_THEN, sustainable swimwear.Neoprene bikini, petroleum-free surf ecoprene. Margo bikini, by NOW_THEN, sustainable swimwear., by NOW_THEN, sustainable swimwear.
Sunda+Pemba eco rashguard set, by NOW_THEN, sustainable swimwear.

Explore the new collection of active swimwear, classic one-piece swimsuits and bikini tops and bottoms you can mix to create your perfect match for your most awaited summer.

“Swim and surf wear with a difference”

FINANCIAL TIMES

“NOW_THEN eco-friendly line is fitted around the idea that both consumers and industry insiders need to change their ways.”

MONOCLE

“Making the search for the perfect,
simple swimsuit that much easier”

THE NEW YORK TIMES

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