NOW_THEN is an eco-luxe swim and oceanwear label ethically made for women with an eye on the future.
We combine sustainable high-end materials with artisanal making to create timeless garments to be enjoyed beyond a season.
NOW_THEN swimwear is thoughtfully designed with body-conscious cuts and seamless finish for a perfect fit and second-skin feel.
Our women’s swim line is handmade in Spain at a small scale, with the attention to detail and the slow pace that well made garments deserve.
Explore the new collection of active swimwear, classic one-piece swimsuits and bikini tops and bottoms you can mix to create your perfect match for your most awaited summer.
“NOW_THEN eco-friendly line is fitted around the idea that both consumers and industry insiders need to change their ways.”