Sustainable swimwear. NOW_THEN is an eco-luxe swim and oceanwear label ethically made for women with an eye on the future.
Sustainable swimwear. NOW_THEN is an eco-luxe swim and oceanwear label ethically made for women with an eye on the future.

NOW_THEN is an eco-luxe swim and oceanwear label ethically made for women with an eye on the future

We combine sustainable high-end materials with artisanal making to create timeless garments to be enjoyed beyond a season

Neoprene bikini, petroleum free surf ecoprene, Sustainable Swimwear. Margo in silver by NOW_THEN

The NOW_THEN collection is an ode to the long-awaited days spent in the sun,
the freedom of breathing the ocean in and the warm tones array of celebrating every sunset.

Discover the new swimsuits and bikinis with a minimalist and flattering cut,
ethically made of sustainable fabrics and seamless construction for a second skin feel
that will caress your beach days.

“Swim and surf wear with a difference”

FINANCIAL TIMES

“NOW_THEN eco-friendly line is fitted around the idea that both consumers and industry insiders need to change their ways.”

MONOCLE

“Making the search for the perfect,
simple swimsuit that much easier”

THE NEW YORK TIMES

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