• Shop
  • LAST CHANCE
  • Stories
    • Island of Fire
    • Chant of the Sea
    • Bay of Las Calmas
    • Island
    • Port of Taro
  • About
    • About us
    • Manifesto
  • Journal
  • ENG
    • ESP

WAREHOUSE SALE HASTA -50%*CAMBIOS GRATUITOS Y DEVOLUCIONES FÁCILES

WAREHOUSE SALE UP TO -50%*FREE EXCHANGES AND HASSLE-FREE RETURNS

WAREHOUSE SALE UP TO -50%*FREE EXCHANGES AND HASSLE-FREE RETURNS

Últimas unidades disponibles

Last units available

Last units available

NOW THEN NOW THEN
  • 0
  • menu

FREE SHIPPING

  • Shop
  • LAST CHANCE
  • Stories
    • Island of Fire
    • Chant of the Sea
    • Bay of Las Calmas
    • Island
    • Port of Taro
  • About
    • About us
    • Manifesto
  • Journal
  • ENG
    • ESP

    nowthenlpbwpa

  • All
  • Uncategorized
    • Uncategorized
    pepa rosenbaum, now_then, now then label, now then swimwear, surfing, biarritz, surfing cote basque, wetsuits, surfing bikinis, wetsuit for women, ecoprene, sustainable surfing

    El País Semanal I La Ola buena de la vida

    After a decade as a stylist in Madrid, Pepa Rosenbaum rode the wave of reinvention…

    Continue Reading
    • Uncategorized
    ronda, iberia, magazine, swimwear, bikinis, fashion, style, sustainable, now_then

    Ronda by Iberia I Holidays by the sea

    It’s time to pack your bags and fill them with dreams and fun plans in…

    Continue Reading
    • Uncategorized
    bazaar, harpers bazaar, the list, now_then, nowthenlabel, swimwear

    #TheList Harper’s Bazaar June

    The fashion headline Harper’s Bazaar includes us in its list of suggestions to enjoy the…

    Continue Reading
    • Uncategorized
    sports illustrated, si swimsuit, siswimsuit, swimwear brands, eco-friendly swimsuits, sustainable fashion, nowthenlabel, bikinis, earth day

    S.I. Swimsuit I 30 Eco-Friendly swimwear brands to shop this Earth Day

    Celebrating Earth Day, the prestigious American magazine Sports Illustrated Swim chooses Now_Then among the sustainable…

    Continue Reading
    • Uncategorized
    FT, ftfashion,financialtimes,eco swimwear, sustainable swimwear, active swimwear, sport swimwear, nowthenlabel, now_then, by Grace E.Cook

    Financial Times I The hottest swimwear influenced by cold water sport

    That sports and taking care of ourselves have become a priority in our lives is…

    Continue Reading
    • Uncategorized
    xuanlan, xly studio, now_then, eco, swimwear, swimsuit, fitness, yoga

    Xuan Lan wears the Sendai eco swimsuit

    Xuan Lan, our favorite yoga teacher and wellness expert, wears the Sendai eco swimsuit in…

    Continue Reading
    • Uncategorized
    NOWTHEN, eco swimwear, vanity fair italia, sustainable fashion, costumi, bagno, sostenibili

    Vanity Fair Italia I Sustainable swimwear

    The Italian fashion header features us in its selection of the most beautiful sustainable swimsuits…

    Continue Reading
    • Uncategorized
    NOWTHEN, nowthenlabel, eco swimwear, maillots, ethiques, madamefigaro

    Madame Figaro I Responsible swimsuits on trend

    Madame Figaro selects SYLVIA ecoprene for her list of must-have swimsuits that combine style and…

    Continue Reading
    • Uncategorized
    NOWTHEN, eco swimwear, vogue paris, sustainable fashion, world oceans day

    Vogue Paris I Journée Mondiale de l’ócean

    The French fashion header Vogue Paris highlights NOW_THEN among the sustainable swimwear brands to know.

    Continue Reading
    • Uncategorized

    Vogue Spain I Keys to finding the perfect swimsuit

    Whether you’re a bikini loyalist or have embraced this year’s one-piece trend, Vogue has put…

    Continue Reading
    • Uncategorized
    vogue, italia, vogue magazine, swimwear, ethical, brands, nowthen, nowthenlabel, cruelty-free fashion

    Vogue Italia I Sustainable Swimwear to know

    We are happy to share this Vogue Italia feature where Vogue Talents selected NOW_THEN among…

    Continue Reading
    • Uncategorized
    vogue.es, insiders guide, summer, beach, swimwear, verano, must-haves

    Vogue I The insiders´s guide

    Vogue.es talks with some of the Spanish fashion experts to find the essentials of their…

    Continue Reading
    • Uncategorized
    HOLA FASHION moda eco bañadores portada agosto bikinis sostenibles hechos en España NOW_THEN

    ¡HOLA! Fashion I Recycling principles

    The Spanish header ¡HOLA! FASHION highlights the importance of sustainability within the “new attitude” and…

    Continue Reading
    • Uncategorized
    Glamour playas España bañadores bikinis sostenibles hechos en España NOW_THEN

    Glamour I Made in Spain swimsuits and destinations to wear them

    GLAMOUR magazine selects us to be part of their “top 10 bikinis and Spanish beaches”…

    Continue Reading
    • Uncategorized
    Ethical sustainable Luxury Swimwear / Ropa de baño sostenible, onepiece swimsuit/ bañador ecológico. Sendai eco swimsuit by NOW_THEN

    Alejandra Onieva in NOW_THEN

    Spanish actress Alejandra Onieva masters pool style in the Sendai eco swimsuit in Shell.

    Continue Reading
    • Uncategorized

    Marie Claire Netherlands I 8-list Swimwear brands you can not miss this summer

    Marie Claire NL includes us on their “8-list Swimwear brands you can not miss this…

    Continue Reading
    • Uncategorized

    A-Magazine Singapore I Don´t fancy eating your bikini?

    The Singapore lifestyle media A-Magazine features us in a new special edit about eco swimwear.

    Continue Reading
    • Uncategorized
    Harpers Bazaar Spain ocean april 2020 now then

    Harper’s Bazaar I The Ocean issue

    Once upon a time… the Ocean. 

    Continue Reading
    • Uncategorized

    Cosmopolitan Netherlands I Go green

    Cosmopolitan Netherlands features us in their special `Go Green´edit devoted to a more conscious and…

    Continue Reading
    • Uncategorized
    MONOCLE, NOW_THEN, NOWTHENLABEL, ECO, SPORTSWEAR, ECOSWIMWEAR, NEOPRENE, BIKINI

    Monocle I The Summer issue

    NOW_THEN is featured at the MONOCLE summer issue in their `Best New Sportswear´ edit.

    Continue Reading
    • Uncategorized
    LIYA KEBEDE NOW_THEN ECO SWIMWEAR SUSTAINABLE PORTER MAGAZINE ECO NEOPRENE BIKINI

    Liya Kebede in NOW_THEN for PORTER magazine

    The amazing Liya Kebede covers the Porter Magazine June issue wearing NOW_THEN

    Continue Reading
    • Uncategorized

    NOW_THEN I Join us at Oceans Week

    Celebrate the Oceans #NOW_THENloveshealthyreefs

    Continue Reading
    • Uncategorized

    NOW_THEN I Behind the lens of Enric Gener, 27mm

    Meet Enric Gener, the sea photographer behind our beautiful underwater campaign. 

    Continue Reading
    • Uncategorized
    nowthenlabel, NOW_THEN, eco, swimwear, bikini, ecofriendly, sustainable, bañadores, ecológicos, sostenibles, moda, diseño, ecolujo

    Harper’s Bazaar Spain I The most flattering bikinis

    Our favourite bikini is selected by Haper’s Bazaar.

    Continue Reading
    • Uncategorized
    nowthenlabel, now_then, baño, sostenible, ecológico, eco, swimwear, designer, neoprene, surf, sustainable, fashion, ecoluxe, eco, luxury swim

    Glamour I Back to the ocean

    Glamour Spain introduces a special feature about NOW_THEN in their June issue.

    Continue Reading
    • Uncategorized

    Toni Garrn in NOW_THEN for ELLE `Body Issue´

    There is no summer without the ELLE `Body Issue´.

    Continue Reading
    • Uncategorized
    eugenie eco bodysuit econyl recycled sustainable swimwear surf nowthenlabel

    ¡HOLA! Fashion I The eco issue

    The top Almudena Fernandez with pro surfer Aritz Aranburu in the Eugenie eco bodysuit,

    Continue Reading
    • Uncategorized
    vogue, bikini, ecofriendly, sostenible, made in spain, sustainable, econyl, nowthenlabel, now_then

    Vogue Spain I The most beautiful swimsuits to wear this summer

      Vogue.es selects our ILO ILO eco bikini as one of the most beautiful to…

    Continue Reading
    • Uncategorized

    Miriam Giovanelli in NOW_THEN

    Actress Miriam Giovanelli vacays in eco style wearing the Alona onepiece in blacksands

    Continue Reading
    • Uncategorized

    The New York Times I Minimalist swimwear

    We are delighted to be featured in the latest article of T Magazine, The New…

    Continue Reading
    • Uncategorized

    Harper’s Bazaar Mexico I The swimsuit that all models chose this summer

      Discover the top models’ favourite style of the season featured by Harper’s Bazaar Mexico.

    Continue Reading
    • Uncategorized

    The Financial Times I Ocean’s 11: eco heroes cleaning up the sea

      NOW_THEN opens the Financial Times’ Oceans’11 list.

    Continue Reading
    • Uncategorized
    NOW_THEN - A Journey From Waste To Fashion

    NOW_THEN I A journey from waste to fashion

      Do you want to know how our recycled fabrics are made? We wanted to…

    Continue Reading
    • Uncategorized
    harpers bazaar, rosa copado, beach issue, anna milla, now then, eco swimwear, bañadores, ecológicos

    Anna Mila in NOW_THEN for Harper’s Bazaar cover

    The time stops with this idyllic backdrop of a sunset in a caribbean beach, captured…

    Continue Reading
    • Uncategorized

    Victoria Lee in NOW_THEN for Marie Claire Spain

    Spanish duo Hunter & Gatti photographed model Victoria Lee for Marie Claire Spain magazine. Find…

    Continue Reading
    • Uncategorized

    Vanity Fair I The top of Sustainable Fashion

      We are thrilled to be featured by Vanity Fair magazine and highlighted as one…

    Continue Reading
    • Uncategorized

    NOW_THEN I Raw from the Ocean

    Pierre-Yves Cousteau and Cousteau Divers teamed up with NGO Healthy Seas to do a special…

    Continue Reading
    • Uncategorized

    Almudena Fernandez in NOW_THEN

      Environmentalist Top model Almudena Fernandez relax in the Mana + Milos eco bikini in…

    Continue Reading
    • Uncategorized

    Harper’s Bazaar I The beach issue

    Discover our Boracay rashguard + Nias bottom inside the latest beach editorial by Harper’s Bazaar.

    Continue Reading
    • Uncategorized

    NOW_THEN I #BacktotheOcean

    Celebrate World Oceans Day with our latest collaboration between NOW_THEN & NGO Equinac

    Continue Reading
    • Uncategorized

    Vogue I June issue

    Discover our TOMBO swimsuit in the special ECO fashion feature inside Vogue Spain June issue.

    Continue Reading
    • Uncategorized

    ELLE Spain I Swim in black

      Are you one of those women who think that black colour never fails?

    Continue Reading
    • Uncategorized

    Vogue Spain I bikini or swimsuit that best suits your body

      Are you in doubt about which swim style will fit you better? Vogue recommends…

    Continue Reading
    • Uncategorized

    Harper’s Bazaar I The Alona onepiece

      When talking about swimwear, swimsuits are the new trend, and even more if they…

    Continue Reading
    • Uncategorized
    Ariadne Artiles NOW_THEN neoprene wetsuit

    Ariadne Artiles surfs in NOW_THEN

    The stunning Ariadne Artiles takes our Sylvia ecoprene wetsuit for surfing!

    Continue Reading
    • Uncategorized

    Alba Galocha in NOW_THEN for Style by

      Alba Galocha selected NOW_THEN as one of her favorite brands in an interview with…

    Continue Reading
    • Uncategorized

    S Moda I Fabrics for the ocean

    The S Moda (El País) magazine features us in its new May issue in an…

    Continue Reading
    • Uncategorized

    Surfer Rule I Ocean plastic

      Surfer Rule magazine features us in their “Blue Cross” editorial about the ocean plastic…

    Continue Reading
    • Uncategorized

    Spend In I The style manual

    Find our latest arrivals at the Spendin Magazine

    Continue Reading
    • Uncategorized

    Woman I A reality check on swimwear

    Woman Magazine dedicates its March Issue to the future of Green Fashion

    Continue Reading
    • Uncategorized

    ELLE Netherlands I 8 sustainable swim brands to know

    We are amazed that Elle Netherlands featured us as one of the 8 best swimwear…

    Continue Reading
    • Uncategorized

    NOW_THEN x Slow Fashion Next

    We were pleased to chat with the Slow Fashion Next team

    Continue Reading
    • Uncategorized

    Adji Vog for La Moda

      Model Adji Vog (Wild Mgmnt) wears the Kapalai + Farond bikini for a special…

    Continue Reading
    • Uncategorized

    Miranda Makaroff in NOW_THEN

    Designer and influencer Miranda Makaroff wears the Alona eco onepiece during her Ibiza getaway.

    Continue Reading
    • Uncategorized
    now_then wgsn trends ecobikini ecofashion recycled

    NOW_THEN X WGSN I Big Trends Issue

    The International Leading Trends portal wgsn.com highlights us in his ‘Big Ideas Report’ 2019/2020 and…

    Continue Reading
    • Uncategorized
    NOW_THEN Belen Hostalet Vogue

    Belén Hostalet in NOW_THEN x Vogue

    Belén Hostalet wears the Alona ecoswimsuit in swell

    Continue Reading
    • Uncategorized

    Creation Magazine I Sustainable brands you will love

    We love this feature at Creation Mag sharing our love and commitment with eco fashion

    Continue Reading
    • Uncategorized
    NOW_THEN Vogue Sylvia wetsuit neoprene

    NOW_THEN at Vogue.es cover

    VOGUE selects us again as featured swimwear brand

    Continue Reading
    • Uncategorized
    NOW_THEN HOLA FASHION Tarawa Samar

    ¡HOLA! Fashion I July issue

    Find our favourite top of the season featured at HOLA! Fashion magazine.

    Continue Reading
    • Uncategorized
    now_then harper's bazaar agosto

    Harper’s Bazaar I How to care your swimsuit

    We were pleased to chat with Harper’s Bazaar team about how to care your most…

    Continue Reading
    • Uncategorized
    NOW_THEN VEIN Magazine Alona gingham

    VEIN Magazine I The Alona eco swimsuit

    Vein Magazine styling team featured us again in the July issue with the Alona onepiece in…

    Continue Reading
    • Uncategorized
    NOW_THEN Grazia.es

    Grazia I swimsuit brands you’ve seen all over Instagram

    We are thrilled to be top list of Grazia’s editors swimwear choices. 

    Continue Reading
    • Uncategorized
    NOW_THEN YO DONA SHOPPING

    Yo Dona I how to wear

      The NIJIMA top and BANTAYAN bottom in the latest swimwear shopping at Yodona magazine.

    Continue Reading
    • Uncategorized
    NOW_THEN CUORESTILO

    Stilo I the Mana and Krabi eco bikini

    Heat’s up with this stunning look featuring our most-loved Mana top and Krabi bottom 

    Continue Reading
    • Uncategorized
    NOW_THEN Cosmopolitan Margo bikini neopreno

    Cosmopolitan I Surf eco!

    Our long-loved Margo ecoprene bikini is featured in Cosmopolitan sporty beach editorial. Thank you again,…

    Continue Reading
    • Uncategorized
    Ariadne Artiles Cosmopolitan NOW_THEN Sylvia wetsuit neoprene

    Ariadne Artiles in NOW_THEN on the cover of Cosmopolitan

    Ariadne Artiles looks stunning in Cosmopolitan June issue wearing Sylvia ecoprene wetsuit. 

    Continue Reading
    • Uncategorized
    NOW_THEN @ Vogue - Belen Hostalet Alona eco swimwear

    Belén Hostalet in NOW_THEN for Vogue Spain

    What could be better than Vogue Magazine, blogger and influencer Belén Hostalet and the sunny…

    Continue Reading
    • Uncategorized
    NOW_THEN VANITY FAIR

    Vanity Fair I Summer shopping

    Vanity Fair selects the Seenu top and Mafushi bottom featuring NOW_THEN as one of the upcoming…

    Continue Reading
    • Uncategorized
    NOW_THEN World Oceans Day

    NOW_THEN I World Oceans Day

    Today is a special day to us.

    Continue Reading
    • Uncategorized
    NOW_THEN Woman Madame Figaro Junio

    Woman Madame Figaro I the Margo ecoprene bikini

      Who is not thinking in the next getaway? The Woman Madame Figaro magazine take…

    Continue Reading
    • Uncategorized
    NOW_THEN Revista Telva

    Telva I June issue

      With summer just around the corner, Telva magazine selects our Nusa+Dua bikini

    Continue Reading
    • Uncategorized
    NOW_THEN VEIN Magazine

    VEIN magazine I Swim on trend

    Vein magazine is synonym for youth spirit and the upcoming trends about fashion and lifestyle.

    Continue Reading
    • Uncategorized
    NOW_THEN INSTYLE Magazine

    NOW_THEN X In Style

    InStyle Spain features our Creative Director, Andrea Salinas in their June issue and highlights Now_Then as…

    Continue Reading
    • Uncategorized
    NOW_THEN Vogue

    Vogue Spain I Insiders

        We are beyond thrilled to be featured in Vogue Spain special feature for…

    Continue Reading
    • Uncategorized
    NOW_THEN Fashion Revolution Day

    NOW_THEN X Fashion Revolution Day

    Meet our #FashionRevolution. Meet our makers.

    Continue Reading
    • Uncategorized
    MARGO, Yamamoto Neoprene bikini / Bikini neopreno ecológico, by NOW_THEN

    NOW_THEN X Huffington Post

    Check out the article that Huffington Post published about NOW_THEN in their Trends special edit.

    Continue Reading
    • Uncategorized
    NOW_THEN Viajar EcoTraveller

    Viajar Magazine I Responsible travelling

    Travel magazine Viajar features us as the responsible option for the new ‘Eco traveller’. 

    Continue Reading
    • Uncategorized
    NOW_THEN @ BRITISH FASHION NIGHT MADRID

    NOW_THEN @ British Fashion Night

    The British Council and British Embassy in Spain celebrated a very exclusive event dedicated to the…

    Continue Reading
    • Uncategorized
    NOW_THEN Rocío Crusset Women's Health Spain

    Rocío Crusset in NOW_THEN on the cover of Womens’ Health

    Rocío Crusset stars in the cover for Women’s Health Spain March issue wearing our Margo…

    Continue Reading
    • Uncategorized
    NOW_THEN @ British Council

    NOW_THEN I Sustainable Fashion Prize by The British Council

    The British Council selected us as winners of their Sustainable Fashion contest and we are beyond…

    Continue Reading
    • Uncategorized
    Alba Galocha NOW_THEN Alona Storm bañador ecológico

    Alba Galocha in NOW_THEN

      Model and actress Alba Galocha spotted in our Alona #ECOswimsuit in an ultra-cool, personal…

    Continue Reading
    • Uncategorized
    Versova Beach of Hope

    NOW_THEN I Versova beach of hope

    Continue Reading
    • Uncategorized
    Sylvia Earle, Heroine of the Ocean

    NOW_THEN I Heroine of the Ocean

    Today we want to honour the figure of Dr. Sylvia Earle, Marine Biologist and Oceanographer,…

    Continue Reading
    • Uncategorized
    Gisela Pulido by Rubén Vega

    Gisela Pulido in NOW_THEN X El País Semanal

    In her early 20s, Gisela Pulido treasures up 10X Kitesurf World Championship titles when this…

    Continue Reading
    • Uncategorized
    entangled humpback - turning fishnets into fashion - NOW_THEN

    NOW_THEN I Turning fishing nets into fashion

    Our oceans are filled with items that do not belong there. Tons of plastic, abandoned…

    Continue Reading

Who we are

Manifesto

Terms & Conditions

Privacy policy

SSL Secured Website

How to buy

FAQs

Shipping and returns

Shipping and Returns

Size chart

 

Contact us

Customer service

Wholesale

Press & PR

Subscribe to our newsletter and be the first to discover new launches and exclusive offers. 10% off your first order.

Follow us!

SSL Secured Website

NOW_THEN © 2025
NOW_THEN Swimwear - Imagotype
NOW_THEN © 2025

-10% off your first purchase

join our community of conscious women and access to new launches and exclusive offers


We don't like spam, we'll tell you what is really interesting. Together we create a more honest fashion for people and the planet.

Responsible: Andrea Salinas González. Purpose: Allows the user to subscribe to the newsletter. Legitimation: Consent of the interested party. Recipients: No data will be transferred to third parties, except legal obligation. Rights: You have the right to access, rectify and delete your data, as well as other rights, indicated in the additional information, which you can exercise by contacting the address of the data controller at hello@nowthenlabel.com. Additional Information: You can consult the additional and detailed information on Data Protection in the annexed clauses found at https://nowthenlabel.com/terms-and-conditions/.

For Press enquiries please contact

press@nowthenlabel.com

We will be delighted to welcome you in our studio-showroom in Madrid Retiro.

Contact us to book your appointment:

hello@nowthenlabel.com

If you are a retailer interested in selling NOW_THEN, contact us

hello@nowthenlabel.com