The NOW_THEN Manifesto
We are independent fashion makers who believe in the beauty of the fine things.
We make high-end ecoluxe collections responsibly made in small scale production.
We put our eyes and heart in quality and detail because we know that good things take time.
We are ocean lovers, adventurous souls who believe that the Ocean is a magic place which is worth protecting.
We use eco friendly and recycled fabrics as we are committed to protect what we love.
High-end ECO swimwear
We always bet for the ultimate and most eco friendly materials.
We teamed up with the ECONYL project to fight ocean pollution by reclaiming ghost fishing nets and give them a second life transforming them into high quality recycled nylon fabric.
With every swimsuit we produce, we recycle up to 300grs of marine debris and other nylon waste as well as reducing our environmental footprint thanks to their eco production process.
Swimwear are intimate garments in direct contact with your skin. All our fabrics and components are detox and Oekotex certified, meaning that they are free of harmful and toxic chemicals.
Petroleum free Ecoprene
Our neoprene is sourced in Japan from the high-end manufacturer Yamamoto Corporation, committed to provide eco friendly materials for high function wetsuits.
The ecoprene is a smoothskin rubber in which the petroleum is replaced by a natural and more sustainable source of limestones mined in Japan.
This material is used worldwide by serious practitioners of marine sports and top athletes of surfing, free diving and triathlon. It stands out by its superior functionalities as water hydrophilic properties, high heat retention, light weight and stretchability.
At NOW_THEN we believe in the beauty of fine things.
In the words of M. Gandhi “There is no beauty in the finest cloth if it makes hunger and unhappiness”.
We craft all our garments in small scale production made by skilled hands applying handmaking couture techniques.
We are ocean lovers
At NOW_THEN we are divers, surfers, ocean adventures lovers and we are committed to protect what we love.
We are a brand inspired by the Ocean and we use the project to join forces and spread de Ocean’s word for conservation.
Because NOW is the time.